Our Sugar Land, TX client is in need of a Marketing Communications Manager for a contract to hire opportunity.
Required Skills:
5+ years’ experience creating and executing email marketing programs with demonstrated success from conception to completion
Proven track record in developing integrated email campaigns that drive customer retention and increase site usage
Strategic and creative thinking focusing on innovative, but measureable client solutions
Advanced analytical ability and results-driven with exceptional detail and knowledge around metrics
Experience working with email marketing platforms which were integrated with Salesforce.com
Strong knowledge of Photoshop, Dreamweaver (Adobe Creative Suite)
Strong knowledge and experience with HTML, CSS & some JavaScript
Strong understanding of email marketing operations, technology and platforms required
Design and HTML/CSS experience required
Proven record of effective project management and organization skills
Excellent communication, written and verbal with strong presentation skills, including a strong ability to articulate and champion email marketing best practices and standards
Prior experience in copy writing and/or editing a plus
BS/BA degree in Business or Marketing
**Must be proficient in not only Microsoft Office applications, but also software applications such as customer relationship management and email campaign programs. Candidates should be familiar with search engine optimization strategies, email performance metrics and project management fundamentals. Strong writing, presentation and interpersonal skills are required for this position. Email marketing managers must also be able to multi-task and work collaboratively with design, product marketing and information technology departments.**
Email Marketing Management Responsibilities:
Help drive client customer retention by developing comprehensive email programs
Manage creation and execution of email marketing strategies campaigns that deliver against business goals
Drive and optimize key traffic and revenue metrics
Contribute to comprehensive testing and reporting matrix that accurately assesses delivery, profitability and performance of email campaigns
Working with email service providers to produce, test and deliver campaigns.
Work with cross functional teams to develop and advance email tools
Act as a strategic consultant, as well as a practitioner
Responsible for the development, testing, execution and analysis of email campaigns to drive online email growth and profitability.
Creation of email/landing pages/templates and web form templates
Understand the strategy and campaign requirements set forth by the business to implement best practices for email programs.
Responsible for campaign metrics and analysis and presenting those metrics and findings to internal business partners and senior management.
Manage the relationship with email vendor and creative agencies.
Conduct Email planning, budgets and forecasts with the agency, planning and finance teams.
Work with executive management to stay abreast of new product launches, offer messaging and specific product messaging in emails.
Coordinate email capture program to increase email database & work with internal database team to ensure email capture is compliant from privacy perspective.
Engage with CRM team on the development of online/offline integrated Lifecycle Management campaigns
Analyze program response rates and iteratively drive improvements.
Develops marketing strategies and implementation plans for assigned marketing projects in his/her portfolio
Establishes marketing objectives, develops marketing strategies, budgets and implementation plans that reflect best marketing practices and are aligned with and support overall project objectives and
Presents and gets support to plans from project team members, partners and/or sponsors
Please visit us on the web at http://www.frontlinesourcegroup.com
Equal Opportunity Employer, M/F/V/D. Candidates must have authorization to work in the U.S. Clients will not sponsor visas.
Frontline Source Group™ is one of the fastest growing Information Technology, Accounting, Legal, Human Resources, Administrative, and Clerical staffing and direct hire firms with offices throughout Texas (Arlington, Austin, Dallas, Fort Worth, Plano, Houston Galleria, Lewisville, West Houston, San Antonio, Sugar Land, and The Woodlands), Tennessee (Nashville and Brentwood), and Arizona (Phoenix and Scottsdale).
Frontline specializes in matching top talent with companies for direct, contract, and contract-to-hire placements. We work with clients and candidates in all areas of the United States and Canada.