Our Ft Worth, TX client has partnered with us Web Marketing Analyst for a direct hire opportunity with a well established firm.
SCOPE:
The Web Marketing Analyst is responsible for creation, maintenance and reporting for various Web projects and campaigns. This includes executing on SEO, SEM, online advertising, and Social Media strategies. This role also encompasses partner microsite & product page creation and maintenance, along with Web Analytics reporting focused on enhancing overall online presence.
ACCOUNTABILITIES
Reporting:
Become proficient with the website analytics tools currently used. Position works with supervisor to create timely, accurate, and actionable reports for senior-level management. The role is also responsible for generating monthly reports on PPC campaigns.
Pay-Per-Click Marketing: Drives functional aspect of the Pay-Per-Click (PPC) Advertising programs. Research and analyze ongoing results and assist with marketing strategies on 3rd party search engines. Generates reports as requested showing the effectiveness of each campaign and suggests new strategies, taking into account the associated cost to co-op with suppliers. Responsible for filling internal and supplier requests for information on PPC campaigns. Conduct keyword research for ad campaigns using Google Adwords.
SEO Execution: Drives functional aspect of increasing rank on search engines by executing online marketing projects. Includes keyword research, SEO content creation and optimization that highlights key supplier products, and by assisting with ongoing link building initiatives. Position works on various SEO projects with both Graphic Designers and Marketing Communications to review visual layout and content and implement SEO optimization on created web pages. Optimizes web listings for quality score and ROI improvement, including analysis of account setup, title, description, categories, keywords, and landing pages on Google, Yahoo, Bing and SuperPages.com
Social Media:
Role is responsible for idea creation and execution of leveraging social media relationships for interaction and exposure of the brand to potential and current customers and partners.
Microsite Development & Management: Role will assist in creating partner microsites and featured product pages to expand online visibility and search engine rankings. This role will also handle microsite maintenance, updates, and any microsite-related activities, including sites hosted by third-party vendors.
EDUCATION & EXPERIENCE:
High School Diploma or GED required. One to three years of related experience including Web Analytics, Web development, SEO and SEM, web page creation, web site analysis and eCommerce. Bachelors Degree in a related field or equivalent related work experience preferred.
SKILLS & CERTIFICATIONS:
Proficient in search engine optimization marketing.
Experienced and familiar with the creative and technical elements that comprise a robust enterprise level web site.
Experience with Web 2.0 concepts.
Proficient in HTML, XML and Dreamweaver.
Exhibits strong interpersonal/teamwork skills in order to develop effective relationships with individuals and groups inside the organization.
Strong attention to detail.
Strong analytical and problem-solving skills.
Possess strong verbal and written communication skills.
Advanced level Microsoft Office skills preferred (highly PC literate and skilled in Excel and Access).
Experience executing corporate SM strategy on YouTube, Facebook, Twitter and LinkedIn preferred.
Google Adwords Professional Certification a plus.
Please visit us on the web at www.frontlinesourcegroup.com
INTERESTED? CLICK HERE TO APPLY!
Equal Opportunity Employer, M/F/V/D. Candidates must have authorization to work in the U.S. Clients will not sponsor visas.
Frontline Source Group™ is one of the fastest growing Information Technology, Accounting, Legal, Human Resources, Administrative, and Clerical staffing and direct hire firms with offices throughout Texas (Arlington, Austin, Dallas, Fort Worth, Plano, Houston Galleria, Lewisville, West Houston, San Antonio, Sugar Land, and The Woodlands), Tennessee (Nashville and Brentwood), and Arizona (Phoenix and Scottsdale).
Frontline specializes in matching top talent with companies for direct, contract, and contract-to-hire placements. We work with clients and candidates in all areas of the United States