Frontline Source Group – temporary staffing and direct hire firm – is looking for a Web Marketing Analyst for our Fort Worth, TX client on a direct hire basis.
Position Perks:
Work for a company owned and operated by one of the largest and most well respected conglomerates in the world. All departments including IT have long experienced an extremely high level of stability and job security. The corporation is about to embark on a five year modernization project which will result in a great number of opportunities to work on new software and hardware systems projects including promotions. You will feel a new sense of accomplishment and community working for this organization. Employee turnover is extremely low.
Summary:
We are seeking a Web Marketing Analyst who will be responsible for online content creation, maintenance and reporting for various Web projects and campaigns. This includes executing on TTI’s Web Content management, SEO, SEM, online advertising, email marketing and Social Media strategies. This role also encompasses partner microsite & product page creation and maintenance, along with Web Analytics reporting focused on enhancing overall online presence.
Position Description:
Webpage Creation and Maintenance: This role deals primarily with the creation and improvement any of client’s global Websites. Updating information, creating graphics and banners, and utilizing client’s content management system to promote and test changes through the workflow approval process
Email Marketing: Role will be involved in creating email marketing campaigns to promote client products and services. Ensures messages are sent in proper form and template, and proofreads emails for clarity, grammar, and spelling. Assists in maintenance of the email marketing database
Reporting: Become proficient with the website analytics tools currently used. Position works with supervisor to create timely, accurate, and actionable reports for senior-level management. The role is also responsible for generating monthly reports on PPC campaigns
Pay-Per-Click Marketing: Part of a team responsible for client’s global PPC initiative. May be responsible for filling internal and supplier requests for information on campaigns. And conducting keyword research for ad campaigns.
SEO Execution: Position works on various SEO projects with both Graphic Designers and Marketing Communications to review visual layout and content and implement SEO optimization on created web pages. Works with the team to optimize web listings for quality score and ROI improvement, including analysis of account setup, title, description, categories, keywords, and landing pages.
Social Media: Part of the team responsible for idea creation and execution of leveraging Social Media relationships for interaction and exposure of the client brand to potential and current customers and partners.
Microsite Development & Management: Role will assist in creating partner microsites and featured product pages to expand client’s online visibility and search engine rankings. This role will also handle microsite maintenance, updates, and any microsite-related activities, including sites hosted by third-party vendors.
Position Requirements:
High School Diploma or GED required
2+ years of related experience including Web development, web page creation, web site analysis, Web Analytics, SEO and SEM, and eCommerce
Proficient in HTML, XML and Dreamweaver
Knowledge of Web design principles and execution in HTML and CSS are a must
Experienced and familiar with the creative and technical elements that comprise a robust enterprise level web site
Exhibits strong interpersonal/teamwork skills in order to develop effective relationships with individuals and groups inside the organization
Proven experience with SEO
Advanced level Microsoft Office skills preferred (highly PC literate and skilled in Excel)
Experience executing corporate SM strategy on YouTube, Facebook, Twitter and LinkedIn preferred
Google Adwords Professional Certification a plus
Please visit us on the web at http://www.frontlinesourcegroup.com
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Equal Opportunity Employer, M/F/V/D. Candidates must have authorization to work in the U.S. Clients will not sponsor visas.
Frontline Source Group™ is one of the fastest growing Information Technology, Accounting, Legal, Human Resources, Administrative, and Clerical staffing and direct hire firms with offices throughout Texas (Arlington, Austin, Dallas, Fort Worth, Plano, Houston Galleria, Lewisville, West Houston, San Antonio, Sugar Land, and The Woodlands), Tennessee (Nashville and Brentwood), and Arizona (Phoenix and Scottsdale).
Frontline specializes in matching top talent with companies for direct, contract, and contract-to-hire placements. We work with clients and candidates in all areas of the United States.